5 Reasons Why You Don't Need to Market Your Business Online

Why Online Marketing is Not for Everyone

A thought occurred to me today while thinking about the ways in which businesses go about finding customers online: not everyone cares about marketing or has a need for it.

Marketing types may disagree, but here are 5 reasons why you don't need online marketing services:

1. You have more business than you can handle
2. You have no desire to reduce your cost of acquiring customers
3. You are maintaining rather than growing your business
4. You do not see a reason to generate a measurable return on your marketing dollars
5. You believe your clients won't use the Internet for anything related to your business

In my work with independent professionals and small/medium sized companies I often here objections like the ones above.

Strange as it may sound, I actually agree with some of the people I come across who say that they have no need to market online. If a company has no desire to grow, it has no need to promote itself.

Of course, if that's the case, time and competition will result in the inevitable....

The Weekend Update

It's nearly the end of the weekend and I've been thinking of what I could post.
Rather than online marketing news or tips, today I decided just to post a regular, good 'ol fashion update.

There's nothing saying that your blog has to be all business all the time.

Here's what's going on at killam&co:

- added new pages to the online marketing services section
- updated the robots.txt and Google sitemaps files
- working on keyword research
- minor updates to the CSS formatting coming this week
- working on a partnership with a business contact
- client work of course!
- getting the accounting in order
- playing with digital video creation, optimization and promotion. This may turn into a new service in time. Currently trying it out for a client.

And last but not least: enjoying the playoffs (get this one done Cunucks!) and the great weather here in Vancouver.

Authenticity of of Internet Marketing Sources

Interesting to me that I would visit SEObook today to find a post that discusses exactly what I am working on here. Creating a credible resource for people and providing value first before asking for the sale. Aarron Wall writes interesting and thought provoking articles. This particular post speaks about how to understand whether a website or blog is just out to make money, or if the authors are really attempting to provide people with value.

Seobook.com is a great example of a site that provides a ton of value to people. You can buy the book any time you like or you can drop by to soak up Aarron's knowledge of SEO. I bought the book after reading the site for about a month. One month to a $90 sale and potential referrals from this site for years to come. Not a bad exchange in my opinion. By the time I purchased the book I felt like I had already gotten my monies worth.

On that note: what do you have that you could give away to your customers?
Could you create value for them before they buy? Something to think about and something I am attempting to do here by publishing this blog.

First Post

A lot of fidling and several baby steps later and the first post is up. I decided to start the blog using blogger due to its ease of use and the fact that Google recently increased the control and functionality of the platform.

I may still look into whether or not the Blogger bar can be removed but aside from that the service has come a long way from where it began. While most professional bloggers tend to use Typepad, Word Press , Movable Type or other pay-to-play services, the killam&co blog is a "let's get started and see where this goes" project and blogger proves to be a good tool when it comes to just that. Stay tuned.