Official Google Checkout Blog: Let freedom ring
Thought I would direct readers to this clash between eBay and Google. As some of killam&co's clients have ecommerce websites in addition to selling their products on eBay this story is interesting indeed.
Seems Google was planning to protest eBay's policy of not allowing alternative's to Pay-Pal such as Google Checkout by holding a "Freedom" event during the latest eBay trade show. eBay retaliated by pulling its US Google Adwords advertising which you can be sure, is a massive account for Google.
Personally I think this kind of thing is petty. I also think, as this Web Master World post shows, a lot of us will be happy to see eBay ads disappear from Google for Good. I mean seriously, eBay's dynamic keyword insertion for every phrase under the sun gets a little tiring after a while.
When the ecommerce platform / provider you use restricts you from directing traffic to your own site and can then cut off all or a significant portion of advertising and traffic possibilities for your products, it puts your business in a shaky position. I think it's high time eBay loosened its grip a little and let its merchants have a little more flexibility in how they operate....
What do you think?
Wednesday, June 13, 2007
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