Blogging increases your content and page count

Blogs are a great way to build out the page count and content of your site but if you're using a free account via blogger and are not hosting the pages on your own server, your site does not get the full benefit from the additional content / pages.

As such I am looking at moving the blog to the killamandco server or dropping it in favor of Typepad which has quite a bit more functionality. I've also been toying with the idea of installing wordpress as I really like it's functionality and the variety of themes available but I think we'll wait on that switch until I can hire a designer to customize the theme to match the look of the main site.

Result? I like the simplicity of the current blog but typepad does offer quite a bit more functionality for the serious business blogger. Either way I will be moving the current blog to the killam and co server so the site will benefit from the additional pages etc. I will probably give typepad a shot and then make a firm decision over the weekend.

Once I make the switch the plan is to keep the blog updated more regularly than before with internet marketing and self promotion related content. Stay tuned.

Official Google Checkout Blog: Let freedom ring

Official Google Checkout Blog: Let freedom ring

Thought I would direct readers to this clash between eBay and Google. As some of killam&co's clients have ecommerce websites in addition to selling their products on eBay this story is interesting indeed.

Seems Google was planning to protest eBay's policy of not allowing alternative's to Pay-Pal such as Google Checkout by holding a "Freedom" event during the latest eBay trade show. eBay retaliated by pulling its US Google Adwords advertising which you can be sure, is a massive account for Google.

Personally I think this kind of thing is petty. I also think, as this Web Master World post shows, a lot of us will be happy to see eBay ads disappear from Google for Good. I mean seriously, eBay's dynamic keyword insertion for every phrase under the sun gets a little tiring after a while.

When the ecommerce platform / provider you use restricts you from directing traffic to your own site and can then cut off all or a significant portion of advertising and traffic possibilities for your products, it puts your business in a shaky position. I think it's high time eBay loosened its grip a little and let its merchants have a little more flexibility in how they operate....

What do you think?

SMX was a blast

SMX Advanced in Seattle was a total blast. Not only did I learn a lot I got to meet some great people including: Bruce Clay, Aaron Wall, Tod Frieson, Todd Malicoat, Matt Cutts
and more.

I stuck mostly with the organic track, focusing on SEO rather than PPC. The one PPC presentation I did attend was very informative. I found it particularly interesting that the PPC arena seemed to be more formal and business like while the SEO side was much more casual and full of creative types (or so it seemed).

Thanks to Danny and the crew for a putting on a top notch event!