5 Ways to Promote Your Website Today

One: Links

Links help people and search engines find your site.

How to get links:

• Find relevant websites in your industry and purchase links on their site to yours
• Ask friends and contacts to link to your site in return for something of value
• Place a link to your website on every off-line piece of marketing you produce

Two: Email

Email is one of the cheapest and easiest marketing tools available to business owners today. Are you using it for more than just day-to-day communications?

Here’s how to get started:

Create an email list of friends, family, contacts, and clients (new and old) and send it out. Ask them to join your mailing list or to refer a friend or send an email promoting a new special.

The goal is to generate traffic, inquiries for your services and ultimately sales. But a one time send, while effective, is only the tip of the iceberg when it comes to email.

The key is to get permission to follow up. It may be ok to send one or two emails without implicit permission, but after that you’ll need to get people’s ok to keep sending them stuff.

Tip: if used properly email it’s possible for email to generate an ROI that is right off the chart. I’m not talking 30% or 60% I’m talking in the 1000’s. Why is that? Because it’s an extremely low, cost, relationship based means of spreading the word. With returns like that would it be worth your while to learn more about how you can use email?

Three: Add useful content to your site weekly

What is useful content? Anything that helps you clients do what they need to do better and is related to your business. Take this article as an example, it helps visitors by focusing them on things they can do right now to begin promoting their websites. It also implies killam&co’s credibility and authority on the subject. See how this could work for you?

An added benefit to regular content updates is that search engines like Google tend to favor regularly updated websites and blogs.

Writer’s block? Articles don’t need to be long to be effective. This list would have been helpful even without the explanations attached. Once you get into the habit it’s really pain free and the return is worth it.

Four: Partner Up

Who do you do business with on a regular business that you could team up with to promote your site? Give a speech at the networking group your friend runs, exchange links with a non-competing business or group, offer a bundled special with another business and promote it on both of your websites. It’s not that hard to think of several people and companies who you could work with for mutual benefit.

Just remember: keep it simple and sell them on the benefits of working with you. Them first, you second = win win.

Five: Volunteer

Give a speech, give away some free branded schwag, or give of your time in return for some free promotion online. You get to look good to your community and the increased exposure is going to drive more traffic to your site.

What do you have to loose? Nothing. Period. So, what are you waiting for?