Local Search

Local search has always been an important online marketing strategy but in the past year and a half it seems to be getting an increasing amount of coverage. With the web becoming more competitive, it's becoming increasingly important for businesses to rank for terms that contain their city and in many cases their area code, zip or postal code.

Even companies who do the majority of their business in another city or country far from where they are based can benefit from being found for local search terms. For a great article on the subject of local search, visit this post on search engine watch.