Google has released a new tool to help test your landing pages.
Check out Google Site Optimizer.
Online marketing permits us the ability to continually test and refine our tactics and this tool promises to help marketers do this with greater ease.
*Landing pages are pages that traffic is directed to for the first time when entering your site. For example, if you run an email campaign, rather than including a link to your main home page, you might setup a page called www.homepage.com/landing_page.html . Then by testing different combinations of text or by using a form or other types of response mechanisms, it is possible to test to see what combination gives the best response. Google Site Optimizer makes it easier for marketers to test various combinations of landing page layouts and components against each other.
Let me know if you have any feedback or success stories related to this tool.
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